Sunday, February 24, 2019
Comparing Manchester Airport to Starbucks
One of the aims of Starbucks is Global Responsibility. This is similar to Manchester airports aim Environmentally amiable because Manchester aerodrome is planning to cut the amount of CO2 emissions and recycle much excessively Manchester aerodrome go away triple glazing windows for people who live genuinely close to Manchester Airport so that they argonnt affected by the sound. Starbucks is intending to make deoxycytidine monophosphate% of their cups recyclable by 2015, overly to make 100% of their coffees in tall quality, to contribute over 1 million lion hours of community armed service by 2015, to make 100% of their coffees somewhat traded. Also Starbucks is aiming to reduce cleverness and water conservation plus, Starbucks staff cleans their equipments such(prenominal) as mugs, cups etcetera so that its re-usable.These are similar because two of the company is planning to make the environment fail by recycling plus they both care ab bulge out other people and the planet because Manchester Airport is providing triple glazing windows, in addition, Starbucks is paying their furthermers with fair trade. This shows that both of the company care about other people because they rear something to customers so that its suitable in the condition they live in.DifferencesThey are also varied because Manchester Airport runs only in tertiary sector because they stand a service to people. Starbucks runs on entire sector primary, unoriginal and tertiary because they pay farmers to grow the beans so they are primary, they are in the secondary sector because they roast the beans into coffee, and they are in the tertiary sector because they distribute the products and provide a service to customers.In addition there is also a big difference between both because Starbucks plows products such as coffees, cold drinks, equipments etc. Also Starbucks produces its own product. Manchester Airport only rents out space to Airlines. Starbucks serves cold drinks, tropic drinks, muffins and cake and much and they even intersection cups with the Starbucks logo on it. Manchester Airport provides a service they develop shops in the airport so that you can buy food and drinks. Plus on top Manchester Airports activities has a massive difference compared to Starbucks the only similarity is that they both work in the tertiary sector plus, they both provide a service to customers.Starbucks coffee company and Manchester airport are very different business so their activities are not similar at all. Starbucks activities pick out selling more than than estimable coffee they sell cold beverages, hot beverages and pretend a wide variety of different types of teas. Starbucks also sell merchandise such asWhich Business is bigger?Starbucks business is far bigger than Manchester Airport this is because Starbucks run internationally, Starbucks runs in more than 55 countries and they have 16,635 stores worldwide therefore, they are making massive profit worldwide and so they would need more staff to operate the business. Manchester Airport has only has adept airport in Manchester, they are not an international business so they make slight profit and so they have less staff.CompetitorsCompetitors Manchester Airport Liverpool and HeathrowBoth of the companys competitors are similar because their rivals do barely the same thing.Caf Nero and costa Coffee is Starbucks rival runs in all of the sectors, pay their farmers with fair trade, provide coffee and recipes, provide cold drinks and sell equipment, for example espresso machine and try machine. costa Coffee sells coffees such as espresso, cappuccino, Americano etc. These drinks are exactly the same as what Starbucks provide. However Caf Nero has a different theme which is use on its website, its very different compared to Starbucks, Caf Nero has a black background on its website and the logo is just a plain blue rectangle box that says Caf Nero.This website doesnt spirit tha t appealing, because its very plain nor does it look posh. Costa Coffee website theme is a maroon background and a plain white logo formula Costa. Starbucks logo looks more nicer than Caf Nero and Costa Coffee because its not just plain its a circle logo that says Starbucks Coffee and on the bone marrow it shows a coffee, the background of the website is cream and has a picture of a page number at the back, the website is also well organised, its more far more easier to travel therefore it would be more appealing to customers.I think that Costa Coffee wont be able to compete well against Starbucks because they only have 442 Stores and also Caf Nero has only 520 shops worldwide, whereas Starbucks has 16,635 Stores, Starbucks website looks far more organised and more big-ticket(prenominal) than both of their competitors therefore, I believe that Starbucks are successful on creation competitive.Liverpool and Heathrow Airport are just exactly same as Manchester Airport because the y rent out space to airlines and provide a service to customers.Heathrow is Manchester Airports principal(prenominal) UK competition because it has 5 terminals, more airlines fly from there, particularly commodious drag on flights to the US with British Airports. To compete Manchester Airport could rent out to airlines for less money so that they try to gain more business with long haul companies such as continental virgin Atlantic. Liverpool John Lennon Airport is main local competition they specialise in Budget Airlines such as Ryan air and Easy jet, therefore Manchester Airport has got to attract cypher airlines. Qatar airlines fly from Manchester Airport. Manchester Airport has better services such as shops, restaurants etc. Heathrow Airport has 67 million customers every year, whereas Manchester Airport has only 53 Million customers every year.So I believe that Manchester Airport isnt that right at competing with other airlines, however they can improve by making more spa ce so that more airlines can fly, and make more long haul flights and rent space to airlines for cheaper so that they get more airlines.
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